It’s hard to imagine anyone who hasn’t heard of Håkan, also known as Hooki! He’s one of our models, but also the father of Måns. (But who Måns is, we’ll have to save for another time).

So, who is this distinguished man? Below, you’ll get to know him a little better.

Job description? – Model & Jack-of-all-trades

Where are you from? – I’m from Hammerdal

What are your top three favorite products from Sqrtn and why? – CB Woolpower 400 Jacket – Because it’s comfortable and keeps me warm. TGN Script 120 Cap Camo – Because it looks cool. Gone Fishing T-shirt – Because I love fishing.

Hidden talent? – I can fix and repair just about anything.

Fun fact? – I probably watch the most TV in Sweden, especially Sportnytt.

If you could only eat one dish for the rest of your life, what would it be? – Sausage stroganoff, no doubt!

Something you couldn’t live without? – A good cup of coffee.

A hobby you can’t live without? – Fishing.

Best TV series of all time? – There isn’t one, it’s all about sports on TV.

What do you prefer to pick in the forest? – Lingonberries.

Favorite place in Norrland? – Laxsjö, where I have a cabin.

Norrland word or phrase that should be used more? – "Sprek," which means "lively" or "energetic."