The time has come. It's finally time to introduce one of the founders of Sqrtn Company. Rasmus, or Ralle, also known as Lennart. Lennart, you may wonder... why Lennart? According to Rasmus' friends, he resembles the former journalist and renowned host Lennart Svahn in his younger, glorious days.
Together with Måns, Rasmus started Sqrtn Company in 2013 in Östersund. Initially, it was t-shirts and caps that were the focus. But today, the range has expanded to include clothing for both men and women (unisex), children's clothing, home decor, accessories, and several collaborations with Moomin, Luleå Hockey, and Woolpower, to name a few.
But don't worry, Rasmus, we'll be nice and leave out some details to the imagination. We don’t need to delve into your achievements in, for example, table tennis. Let’s focus on other interesting things about you.
Here’s a chance to get to know Rasmus a little better.
Job description? – All the boring stuff like administration, purchasing, etc.
Where are you from? – Odenslund (Östersund)
What are your top three favorite products from Sqrtn and why? CB Polar Vest – A perfect piece that can be worn year-round in various ways. TGN Luleå T-shirt – Because I support Luleå Hockey. CB Big 120 Cap All Black – It goes with any outfit.
Hidden talent? – Great at parallel parking.
Fun fact? – I was the runner-up in the DM (district championship) in mini-golf back in fifth grade.
If you could only eat one dish for the rest of your life, what would it be? – Raggmunk (potato pancakes) with pork and lingonberries.
Something you couldn’t live without? – Fazer Blue chocolate and my family.
A hobby you can’t live without? – Floorball.
Best TV series of all time? – Uppdrag granskning (Swedish investigative journalism show).
What do you prefer to pick in the forest? – Shot moose.
Favorite place in Norrland? – Kiruna, there's a special feeling about that place.
Northern word or phrase that should be used more? – "Schäga," which means ladder in Jämtland dialect.