We’d like to take the opportunity to present the story behind our latest collection, "Diggin for Gold," as many are wondering where we get our inspiration from.

We try to maintain a clear theme for each collection that reflects the season in which it is released and how it shapes life up north.

In this collection, we want to highlight the Northern Swedish gold in the form of berries and fishing, both through the graphic theme and the colors of the collection.

The colors in the collection are meant to reflect the berries we find in the northern forests: cloudberries, lingonberries, and blueberries. We have also drawn inspiration from the old school posters featuring berries and plants that many people have hanging in their homes across the country.

For this, we’ve had the help of Julian Schneider, who consistently delivers amazing prints for us with each collection.

We hope you enjoy the collection!

Take care, Sqrtn Company